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WhatWire is a platform for better PR and more sustainable journalism. PR practitioners can use WhatWire to create stories that are better tailored to what a journalist wants. Journalists can use WhatWire to earn sustainable income.
WhatWire Features 1
More Successful PR
The current model of PR pitching is anachronistic. WhatWire makes a two-way pitch dialogue viable.
Better Journalism
WhatWire monetises the pitch process to support financially sustainable quality journalism.
Better Stories
No more blind pitching. PR's can create stories that are better tailored to what a journalist wants.
Clearer Feedback
PR's benefit from intelligent and structured feedback from the journalists that they want to reach.
Informed Clients
PR's can share informed feedback to clients about more successfully building their stories in the media.
Recognised Value
WhatWire uses a fee algorithm to always balance and create value for PR's and for journalists.
Built Inside WhatsApp
WhatWire is built inside WhatsApp and uses WhatsApp Pay* to transact feedback interactions between PR’s and journalists with as little friction as possible. There’s no online membership to sign up to and no App to download. Simply open WhatsApp and start a conversation with WhatWire.
* participating countries only.
Layers 1
The WhatWire Manifesto
Update The Anachronistic PR Pitching Process
The pitch volume received daily by journalists from PR professionals is unsurmountable, especially within a media landscape that has ever fewer staff journalists. The process of pitching is anachronistic in a media world that is becoming highly democratised.
Get it nowEnable A More Democratised Global Media
In the future, journalists will not be salaried, but independent practitioners publishing content across a portfolio of digital channels. This shift is underway and is inevitable. And there is a need to make journalism financially sustainable within a democratised media.
Support Financially Sustainable Journalism
WhatWire creates financial sustainability for journalists by creating a new source of income by monetising one part of the pitch process. WhatWire enables PR practitioners engage a journalist to review and provide feedback on a story pitch, before it gets pitched.
Empower Better PR And Clear Client Feedback
Rather than pitching stories into the wilderness, PR practitioners benefit from intelligent and structured feedback from the journalists that they want to reach. Practitioners can create stories that are better tailored to what a journalist wants and give clear feedback to clients.
Screenshots
Listing 1
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Get It Now
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Photo Mixer
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Mini Calendar
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CEO Calculator
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Nice Clock
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Xstreme Player 2
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Check-in Queen
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Data Saver
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Brainy
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Github Plus
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Blog Post Title
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize […]
Scheduled
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Android Apps on Applay
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Our Skills
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